To use a simple analogy the prevalent approach outlined above is like trying to melt an iceberg with a single hairdryer – virtually impossible.
At Bowater we believe that everyone, everywhere should be able to authenticate any identity protected by Bowater with full confidence, simply by:
- Following the authentication instructions on the identity – which we always provide.
- Viewing the BowaterHologram? under a source of direct light, such as the sun.
- Checking that the BowaterHologram? performs as specified.
If the BowaterHologram? performs as specified then the Item being authenticated is almost guaranteed to be authentic.
To expand on the previous analogy, Bowater’s Everyone Everywhere policy is like giving everyone, everywhere a hairdryer – now you can melt the iceberg.